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environmental considerations

JW BLOOMS is based on a desire to reduce the carbon footprint of the flowers you buy and we make great efforts to produce our blooms as sustainably as we can manage.

Our flowers are grown mostly outside. The three polytunnels we use are unheated. Our electricity is generated from solar panels and our water comes from a borehole.

To feed our plants, we use seaweed solution, chicken manure pellets and homemade compost tea. We don’t use pesticides, fungicides or slug pellets. Very occasionally, if we get an infestation of aphids, we might spray the roses with garlic solution, although that’s rare as the ladybirds usually do the work for us.

We grow by the no-dig method, which is kinder to the worms and other soil life. The method requires tonnes of compost being spread on our flower beds, which we buy from Viridor, who make it from the green waste collected at the tip. We also use our own homemade compost and each year need to buy in less from Viridor. We are hoping one day to produce enough of our own compost to have a completely enclosed system.

Our seedlings are sown and grown on in organic, peat-free potting compost. We do sometimes buy plants from other nurseries - if we grow them on for sale, we pot them on into peat-free compost.

We do use a lot of ground cover fabric, which is plastic. Without it, we just wouldn’t be able to keep the beds sufficiently free of weeds. Although there are biodegradable alternatives, at the moment they are prohibitively expensive. We hope one day that their price will fall or - preferably - we make enough money to be able to employ an army of staff to keep the beds weed-free!